Dtl 1661230234

The
Digital
Trust Label

With the Digital Trust Label, we’re putting trust and transparency back into tech. Created in Switzerland – and inspired by stakeholders like you – the Digital Trust Label is the first of its kind anywhere in the world.

The Label for trustworthy digital services

We believe that trust, transparency and technology belong together. But as digitalization accelerates, it is getting more and more difficult to understand what’s happening with your data. Algorithms and other digital tools operate in the background and can leave you feeling insecure when using digital services.

With the Digital Trust Label, we’re putting trust and transparency back into tech. Created in Switzerland, the Digital Trust Label is the first of its kind anywhere in the world.

Read more about the Label

Security

Can I count on a certain standard of security?

Data Protection

How is your data protected?

Reliability

How reliable is the service delivery?

Fair User Interaction

Is an automated decision-making mechanism involved?

Three main benefits for users and organisations

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1. Adherence to a certain standard

The digital service fulfills 35 mandatory criteria across four dimensions.

2. More transparency and information for users

Users understand what’s happening to their data when they use the digital services.

3. Responsible companies

Companies demonstrate that they take their responsibility toward users of their digital services seriously.

Check Criteria

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Building the first Digital Trust Label

The Digital Trust Label was developed together with the main partner EPFL in a multi-stakeholder process and supported by leading academic institutions in Switzerland, first-mover companies, an audit company and public consultation of civil society and consumer organizations.

The label has been spearheaded by the non-profit foundation Swiss Digital Initiative with headquarters in Geneva. Our work is supported by the Swiss government, foundations such as Mercator, and the association digitalswitzerland.

Read more about the Label

Check the Label Criteria